Dubai Motor Festival’s Supercar Taxi Campaign by Dubai Tourism offered free rides in luxury supercars worth over AED 1 million, captivating residents and tourists. The event generated global headlines, boosting visibility and establishing Dubai as a premier automotive destination.
How We Solve This Project
We created excitement by offering free supercar rides, partnering with sponsors, ensuring visibility at key locations, leveraging social media, and generating global buzz to highlight Dubai Motor Festival’s uniqueness.